About THE KMM GROUP LLC

About The KMM Group LLC

Founded in 2007 by Kathleen M. McCoy, The KMM Group is a marketing communications consultancy that bridges the gap between Wall Street-sized budgets and Main Street-level resources. After more than a decade leading corporate marketing communications and brand strategy, Kathleen launched the firm to provide expert-level marketing without the enterprise price tag.

The KMM Group partners with entrepreneurs, founders, and executive teams to deliver smart strategy, refined messaging, and measurable outcomes. Every engagement combines strategic clarity, hands-on execution, and data-backed decisions to drive growth and build lasting success.

STRATEGIC SERVICES THAT DRIVE PERFORMANCE

Our services solve real business challenges. From brand development to CRM systems and business continuity planning to team mentorship, each solution removes friction, unlocks potential, and delivers results that fuel sustainable growth.

FRACTIONAL CMO SERVICES

Access executive-level marketing leadership on contract or on demand. Fractional CMO support provides structure, oversight, and a clear path to growth.

Benefits

• C-suite expertise without the full-time cost

• Strategic mentorship to build team capability

• Focused leadership to uncover opportunity and accelerate progress

INTEGRATED MARKETING COMMUNICATIONS

We build multichannel campaigns that strengthen your brand, deepen trust, and drive response.

Benefits

• Consistent messaging across all platforms

• Storytelling that ties directly to business goals

• Greater return on investment across earned, owned, and paid media

CONTENT STRATEGY & CREATION

From newsletters and websites to video scripts and email sequences, we create content that informs, engages, and drives action.

Benefits

• Reliable systems for producing high-quality content

• Customer engagement across the entire journey

• Messaging that amplifies your brand voice and positioning

CRM DESIGN & OPTIMIZATION

We design, refine, and optimize CRM systems that streamline operations and improve performance.

Benefits

• Workflows aligned with your business processes

• Better lead tracking and customer retention

• Actionable insights that support smarter decisions

BRAND ALIGNMENT

We bring clarity to your brand’s mission, voice, and message, ensuring every touchpoint reflects your values and supports your market position.

Benefits

• Alignment between internal culture and external communication

• Stronger brand recognition and customer loyalty

• Messaging that commands attention and earns trust

MEET KATHLEEN M. MCCOY, FOUNDER & FRACTIONAL CMO

Kathleen M. McCoy is a senior marketing strategist, brand architect, and communications expert with more than 25 years of experience. Her background spans technology, healthcare, professional services, nonprofits, and other mission-driven sectors.

As the founder of The KMM Group, Kathleen helps organizations engineer brands that lead with clarity, speak with authority, and deliver real results. Her expertise includes brand development, marketing strategy, corporate communications, instructional design, CRM systems, and scalable content solutions.

Kathleen combines analytical thinking with emotionally resonant storytelling. Whether providing Fractional CMO leadership, launching a Custom Digital Magazine, or rebuilding a brand from the inside out, she brings structure, insight, and momentum.

She asks sharper questions, uncovers hidden strengths, and helps teams grow with confidence. Her core belief is that great marketing creates clarity, earns trust, and drives action.